Chapter III: Marketing/Promotion and Sponsor Recognition
The conference was widely advertised in an extensive network
of health-oriented electronic media through the World Health
Organization, the Pan American Health Organization, the ISEqH mailing
list and WEB page, Toronto Tourism, the University of Toronto and other
universities in Canada and abroad.
A brochure was prepared and distributed at several
international
conferences by members of the Executive Board.
A marketing/promotion package was developed and 500 copies
distributed
to universities in Canada and to local, provincial and federal
government and community organizations working in equity in health. The
package included a poster (with major sponsors listed, including CIDA),
a letter from Dr. Barbara Starfield (then President of ISEqH) bio
sketches of Dr. Starfield and Dr. Lucy Gilson (keynote speaker) and the
preliminary agenda.
The Website was totally revised and updated, and all
information
translated into French and Spanish. Major sponsors, including CIDA,
were recognized and thanked on the WEBsite.
Digital Witness produced video documentation of the 2nd
International
Conference with Internet video clips, with recognition of the major
funders include; and 10 CD-ROMs will be distributed to these funders
(to follow to CIDA under separate cover).
A large recognition/appreciation sign (4' x 3.5') with the
major
funders listed, was set up on the main stage where the opening and
closing ceremonies and all plenaries took place.
All major funders, including CIDA, were recognized in all the
advertising and promotion of the conference.
Fundraising
Then President Dr. Barbara Starfield fundraised for the
conference
primary in the USA; and the International Secretariat fundraised in
Canada. Approximately ten funding proposals were written, and seven of
them were successful.
Support, primarily for activities directed at planning of this
international meeting, was received from the Pan American Health
Organization (PAHO), the Rockefeller Foundation, the March of Dimes
Birth Defects Foundation, the Open Society Institute (SOROS
Foundations), the Canadian International Development Agency (CIDA),
Canadian Heritage, Health Canada - Health Human Resource Strategy
Division, The Municipality of Toronto and the University Of Toronto -
Department of Family and Community Medicine. The Society is very
grateful to these funders for their generous assistance.
Chapter I
Chapter II
Chapter IV
Chapter V
Chapter VI
